Outcomes, not guesswork.
Tell us what is holding your business back. We find the real problem, build the AI system or automation that solves it, and run it for you around the clock. Missed calls, cold leads, hours lost to admin, or something bigger, we are the AI Specialists and Automation Experts who deliver the outcome and manage it for you. You watch the results climb, we handle the rest.
AI Specialists and Automation Experts. We advise, design, build and run it for you.
An example of the live view our clients get
One partner for the whole solution, with the systems thinking to see how every part connects. MICOTHA are the AI Specialists and Automation Experts who find what is quietly costing you money, then design, build and run the answer for you: AI consultancy and strategy, business automation, the custom AI systems and tools your business actually needs, lead generation, and managed growth. The outcome is what matters. Hours given back to your team, cost taken out of the business, and revenue you were losing brought back in. We start with the fastest valuable win, and expand as we uncover the next one.
It's rarely the work itself. It's the calls, enquiries, and follow-ups that slip through the cracks when everyone's already flat out.
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You've probably lived at least one of these this month:
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The after-hours call that hit voicemail
It rang after you closed. No one picked up. By morning they'd called a competitor who did.
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The enquiry that sat until the lead went cold
A good lead came in mid-rush. By the time someone replied, they'd already booked elsewhere.
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The no-show that left a paid slot empty
No reminder went out. The chair sat empty for an hour you can't bill twice.
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The hours swallowed by admin
Quoting, chasing, data entry, follow-up. The real work that only gets done late, after everything else.
We find what the gaps cost you, then we close them. Advice, automation, custom tools, managed growth: whatever it takes. What you buy is the outcome. More booked work, fewer no-shows, hours back.
The MICOTHA Difference.
An insight before you pay: we study your business and show you a specific way to grow it.
One connected team, not scattered tools: every service works from one shared profile of your business, so they never contradict each other and hand work between them.
It gets better the longer it runs, because we tune it every month against your results.
A monthly growth move: we show you what's working and the one next step to grow.
We run all of it for you, and you see a win in the first weeks.
Recover, Capture, Grow.
Three plain outcomes, run as a managed service. Most clients run Capture with Recover working alongside it, and scale into Grow as the results land.
Find money you are already losing
Real cash, already yoursReactivation · missed-call capture · reviews and referrals
We wake up dormant customers who would happily buy again, catch the calls you miss, and turn quiet customers into reviews and referrals. Quick, low cost, and undeniable.
- Reactivate dormant leads and customers
- Catch and return every missed call
- Turn happy customers into reviews
- Referral prompts that compound
Never miss the next opportunity
An AI front desk agent across voice, chat and messaging
An AI front desk that answers every call, chat, and message the moment it arrives, around the clock. It qualifies, books, and follows up, so a busy moment never costs you the job.
- Answer every call, chat and message, 24/7
- Qualify and book automatically
- Instant follow-up on every enquiry
- Warm hand-off to your team
Scale what is working
More of the right enquiries, plus the custom builds your business is ready for
Once you are recovering and capturing, Grow turns up the volume. We bring in more of the right enquiries and keep them warm, then build the custom tools and integrations that remove your specific bottlenecks. Reviewed with you every quarter, so spend always follows what is working.
- More of the right enquiries, on the channels your customers use
- Ongoing nurture and follow-up that compounds
- Custom tools and integrations, when you are ready
- Quarterly business review
One dashboard, the whole story: leads in, work booked, revenue recovered, hours handed back. You watch it climb. We run it, tune it, and own the outcome.
Meet your 24/7 AI employees.
You keep doing what you do best. Meanwhile calls ring out, website visitors leave, and good leads go cold. Your AI employees close those gaps. They work every hour of every day. They never sleep, never take leave and never call in sick, so your customers are answered at midnight, on a public holiday, and in the middle of your busiest morning. They cost less than a part time hire. And they are built to back your people, not to replace them: they take the repetitive work off your team, so your team spends its time where only people can add value. Start with the fast wins below. When you are ready, we go deeper and build whatever your business needs next.
AI Smart Website
Get found and get chosen, 24/7. A website that brings you customers while you sleep, and that people actually find when they search.
A site that markets itself, gets you found and chosen, and refreshes itself.
- Built from your business, in the premium brand it deserves
- Built to be found in Google and in the AI assistants people now ask, like ChatGPT and Perplexity (SEO, AEO and GEO)
- Hosted, updated and managed for you, every month
AI Website Assistant
Never lose a website visitor again. It speaks with them in a real, human sounding voice, or types if they prefer, and books the meeting before they leave.
A real voice on your website, not a text box: it talks, it books, and it hands hot leads to a person.
- Speaks and types with every visitor, in a natural human voice, with full context on your business
- Answers instantly, 24/7, and books the appointment before they bounce
- Notices a hot lead and hands it straight to your team
AI Receptionist
Never miss a call again. Every call gets answered day or night and turned into a booking, so the customers you were missing become revenue.
Answers every call and hands back the intelligence: who called, and what they wanted.
- Answers every call in a real, human sounding voice, day or night
- Handles several calls at once, so no one waits on hold
- Passes the urgent calls straight to a human
AI Reactivation Manager
The customers you already won are the cheapest source of new work you have. Your AI Reactivation Manager goes back through the customers who went quiet and the quotes that were never answered, restarts the conversation, and brings the ones who are ready back to you.
An up-front found-money audit, then it keeps bringing the quiet ones back.
- Works through your past customers and the enquiries that went quiet
- Follows up the quotes that were never answered, and rebooks the no-shows
- Hands everyone who responds straight to your team
AI Reputation Manager
More 5-star reviews, less worry. More happy customers leave reviews, every review gets a reply, and your rating keeps climbing, hands free.
Turns your happy customers into 5-star reviews, and reviews into new business.
- Asks happy customers for reviews at the right moment
- Responds to every review on brand
- Keeps you visible and trusted where buyers look first
AI Lead Generator
Finds and reaches the right businesses for you, so your pipeline never runs dry.
- Builds a targeted list of your ideal customers, by industry and area
- Reaches the decision maker with a personalised first touch
- Hands warm, interested leads straight to your pipeline
AI Marketer
Runs your content, ads and presence so the right customers keep finding you.
- Plans and publishes on the channels your customers use
- Runs and tunes your ads to the right audience
- Keeps you visible and found across search and AI
Your AI employees take the repetitive work. Your people take the work that needs judgement, relationships and craft. That is where a business actually grows.
Each one has a single job, and no two overlap. Your AI Smart Website makes you easy to find and easy to choose. Your AI Website Assistant turns the visitors it brings into booked conversations. Your AI Receptionist makes sure the phone is never the reason you lose one. Your AI Reactivation Manager goes back for the customers you already won. Your AI Reputation Manager turns the ones you delight into your next enquiry.
There is money already on the table.
Three kinds of cost hide in an established business: what you are losing, what you are missing, and what you never get time to build. The benchmarks below put numbers on each.
of inbound calls go unanswered at small businesses.
of callers who hit voicemail never call back.
sit dormant in old leads and past customers, and in the reviews and referrals you never asked for.
more likely to qualify a lead when you reply within 5 minutes instead of 30. Most businesses take hours.
is the average time to follow up on a new enquiry, while 78 percent of buyers choose the first responder.
Run on AI, without managing the technology.
A world where every established business runs on AI that quietly captures every opportunity, recovers what it is losing, and grows its revenue, without the owner ever managing the technology. MICOTHA is the partner that makes it real, building it, running it, and staying.
As your AI Specialists and Automation Experts, MICOTHA diagnoses the real business problem, designs the outcome, builds or assembles the solution, runs it for you, and stays until it sticks. We prove value fast and expand as we earn trust.
Outcome-first
We measure success the way you do. More leads captured, lost revenue recovered, hours back in your week. Not reports you cannot act on.
We run it for you
You get the result on a dashboard. We handle the building, the channels, and the day-to-day, so nothing lands back on your plate.
We stay through adoption
We prove value fast, then stay and optimise until the team relies on it without thinking. We expand as we uncover the next win.
Transparent by default
Our fee is agreed up front and reviewed with you, never changed quietly. The running costs we pass through follow our suppliers' pricing, which can move over time; you see every line itemised, and your spend cap keeps it in your control.
Discover, design, build or assemble, deploy, and stay.
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Discover
Book a call or pick an AI employee. We arrive already understanding your business, your market and what the gaps are costing you, so the first conversation is sharp and specific. No cost to find out if we can help.
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Design
We pinpoint the real problem and the outcome it is worth, then come back with a clear plan and price in days, not weeks. Nothing gets built until you say go.
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Build or assemble
We assemble proven building blocks where they fit and build custom where it pays. Quick wins go live fast. Bigger projects are staged so you see progress, not silence.
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Deploy
We go live the way that suits you. Where the solution touches your team, we train them until it is second nature. Where it should simply run, it runs quietly in the background. You choose how involved to be: hands on, or results only.
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Stay
We do not hand over and disappear. We run it, watch the numbers, and keep tuning so it pays you more. And when we find the next place value is hiding, we propose it: scoped and priced on its own, always your call.
Built to back your people, not replace them. The AI takes the repetitive work; your team gets the hours back for the work only people can do.
The same suite, in your language.
Every industry has its own pressures: the bottlenecks, the systems you pay for that underdeliver, and good people stuck on routine work. Pick yours and see how we fix it, in your language.
More industries coming soon.
Home, Property and Fitment
High-ticket installers and fitment businesses drowning in enquiries and slow to follow up. One recovered job a week pays for the work.
Private Health, Aesthetics and Wellness
Independently owned clinics and practices with high treatment values, losing enquiries and no-shows daily. A single patient is worth thousands.
Professional Services
Number-driven firms that pay for leads and lose them to slow follow-up. A faster first response wins the work.
Education and Training
Enrolment-driven institutions losing applicants to slow responses and missed follow-up. Speed to reply fills the intake.
Auto Body, Repair and Detailing
Workshops, fitment centres and detailers lose jobs to calls that ring out while every bay is busy. The first quote back usually wins the work.
Your industry
Not listed here? The blueprint still fits. Tell us the problem and the outcome you want.
Book a callWhat it's quietly costing you now.
Enter only the numbers you already know. We fill in the rest with conservative benchmark defaults you can adjust. It puts you in the right ballpark. It is not a promise.
Costs less than the person it backs
Your AI Receptionist runs around $950/mo ($11,400 a year)around R9,000/mo (R108,000 a year), well under a full-time receptionist (about $36,590 a year in the USabout R144,000 a year in South Africa), and it works around the clock, never takes leave, and never calls in sick.
Recovers what you are losing today
Industry studies put missed calls at well over half of all calls to a small business, and most of those callers never call back. Answering within five minutes makes you roughly 21 times more likely to qualify a lead than waiting half an hour, and a one star lift in your rating is linked to a 5 to 9 percent revenue increase. Run the calculators below with your own numbers to see what that means for you.
Figures in USD.Figures in ZAR. These are conservative industry ranges, not guarantees. Your exact numbers are worked out from your own figures in your proposal.
Simple, premium, no bill shock.
Whatever you choose, we solve the problem and run it for you, so you can get back to your business while the results come in.
Hire one AI employee, or a full team. You see our fee and your running costs up front, with a spend cap you control.
Packages
Recover
The found-money starter.
- Works through your past customers and the enquiries that went quiet
- Follows up the quotes that were never answered, and rebooks the no-shows
- Hands everyone who responds straight to your team
Capture
Your complete AI front office.
- AI Receptionist $950R9,000/mo
- AI Website Assistant $600R4,500/mo
- AI Reactivation Manager $500R4,500/mo
- AI Reputation Manager $350R3,000/mo
- AI Smart Website FREE
$300R1,500/mo
Save $700R10,500/mo
Only in the bundle
- One shared profile of your business: every service answers with the same facts, the same prices and the same voice, and hands work to the next one
- The Monthly Growth Move: what is working, and the one next step to grow
- Priority support
- Your whole front office on one dashboard
Grow
Custom, built around you.
- Everything in Capture
- More of the right enquiries, on the channels your customers use
- Custom tools and integrations, when you are ready
Prefer to start with one thing? Individual services, à la carte.
Get found and get chosen, 24/7.
from $300R1,500 /mo No setup feeNo setup fee- Built to be found in Google and in AI assistants like ChatGPT (SEO, AEO and GEO)
- A premium site built for your business, not a template
- Hosted, updated and managed for you, every month
More 5-star reviews, less worry.
$350R3,000 /mo + one-time setup+ one-time setup- Asks happy customers for reviews at the right moment
- Responds to every review, on brand
- Keeps your rating climbing, hands free
Your 24/7 voice and chat sales assistant.
$600R4,500 /mo + one-time setup+ one-time setup- Speaks and types with every visitor, day or night
- Books the meeting before they bounce
- Hands hot leads straight to your team
Never miss a call, day or night.
$950R9,000 /mo + one-time setup+ one-time setup- Answers every call in a real, human sounding voice, 24/7
- Handles several calls at once, so no one waits on hold
- Passes urgent calls straight to a human
Setup is a one-time fee, tailored to your business and confirmed in your proposal.
Transparent, itemised usage at supplier cost, no hidden markups. Our fee is agreed up front and reviewed with you. Spend caps keep you in control. Indicative pricing; final scope is set in your proposal.
Tell us what is holding the business back.
Bring the specifics: the pain points, the bottlenecks, the frustrations, the things you have stopped noticing because they happen every week.
One call. A clear picture of what your business is losing, and a plan to get it back.
- A short call. We arrive already understanding your business.
- A clear recommendation across Recover, Capture and Grow, matched to where you are losing the most.
- If we are not the right fit, we tell you straight. No hard sell.
The questions owners actually ask.
Plain answers on ownership, data, your team, and how the money works.
Compliance posture is reviewed per engagement. Specific certifications and claims are confirmed in contracting. Nothing here is a warranty.
Stop paying for the gaps.
The missed calls, the cold leads, the hours lost to routine work. Tell us the outcome you want. We will find the solution, build it, run it, and stay.
Your industry not listed? We can still help. Tell us your problem.