Outcomes, not guesswork.
Tell us what is holding your business back. We find the real problem, build the AI system or automation that solves it, and run it for you around the clock. Missed calls, cold leads, hours lost to admin, or something bigger, we are the AI Specialists and Automation Experts who deliver the outcome and manage it for you. You watch the results climb, we handle the rest.
AI Specialists and Automation Experts. We advise, design, build and run it for you.
An example of the live view our clients get
One partner for the whole problem, with the systems thinking to see how it all connects. MICOTHA are the AI Specialists and Automation Experts who find what is costing you, then bring AI consultancy, business automation, the custom tools you need, and managed growth, all leveraged on AI and run for you. We start with the fastest valuable win and expand as we earn it.
Meet your 24/7 AI employees.
You keep doing what you do best. Meanwhile calls ring out, website visitors leave, and good leads go cold. These are the fast wins we can put to work right away, your AI employees, so you never miss a call, never lose a lead, and never let a customer slip away, all run for you. A team that costs less than a part time hire and never calls in sick. Built to back your people, never to replace them. And when you are ready, we go deeper and build whatever your business needs next.
AI Smart Website
Get found and get chosen, 24/7. A website that brings you customers while you sleep, and that people actually find when they search.
A site that markets itself, gets you found and chosen, and refreshes itself.
- Built from your business, in the premium brand it deserves
- Optimised to be found in Google, ChatGPT and Perplexity (SEO, AEO and GEO)
- Hosted, updated and managed for you, every month
AI Website Assistant
Never lose a website visitor again. Your AI sales assistant talks and types with every visitor, day or night, and books the meeting before they bounce.
Your 24/7 AI sales assistant: chat and voice, books the meeting, hands hot leads to a person.
- Talks and types with every visitor, in a natural human voice, with full context on your business
- Answers instantly, 24/7, and books the appointment before they bounce
- Notices a hot lead and hands it straight to your team
AI Receptionist
Never miss a call again. Every call gets answered day or night and turned into a booking, so the customers you were missing become revenue.
Answers every call and hands back the intelligence: who called, and what they wanted.
- Answers, qualifies and books, even after hours and on weekends
- Handles several calls at once, so no one waits on hold
- Passes the urgent calls straight to a human
Recover
Money you have already earned, brought back. The past customers, missed calls and reviews you are sitting on, turned into paying work.
An up-front found-money audit, then it keeps the revenue coming back.
- Reactivates your dormant leads and past customers
- Catches and returns every missed call
- Turns happy customers into reviews and referrals
AI Reputation Manager
More 5-star reviews, less worry. More happy customers leave reviews, every review gets a reply, and your rating keeps climbing, hands free.
Turns your happy customers into 5-star reviews, and reviews into new business.
- Asks happy customers for reviews at the right moment
- Responds to every review on brand
- Keeps you visible and trusted where buyers look first
AI Lead Generator
Finds and reaches the right businesses for you, so your pipeline never runs dry.
- Builds a targeted list of your ideal customers, by industry and area
- Reaches the decision maker with a personalised first touch
- Hands warm, interested leads straight to your pipeline
AI Marketer
Runs your content, ads and presence so the right customers keep finding you.
- Plans and publishes on the channels your customers use
- Runs and tunes your ads to the right audience
- Keeps you visible and found across search and AI
They back your people, they never replace them. Your team is freed to do what only people can do. Your AI employees handle the rest.
Three doors, no overlap. Your AI Smart Website gets you found and chosen. Your AI Website Assistant converts every visitor who lands on it. Your AI Receptionist makes sure you never miss a call.
The MICOTHA Difference.
An insight before you pay: we study your business and show you a specific way to grow it.
One connected team, not scattered tools: everything we run shares one brain and gets smarter every month.
It learns your business and keeps getting better the longer it runs.
A monthly growth move: we show you what's working and the one next step to grow.
We run all of it for you, and you see a win in the first weeks.
See your AI employee live.
Watch a live AI employee handle a real conversation for a business like yours. Book a call and we will show you.
It's rarely the work itself. It's the calls, enquiries, and follow-ups that slip through the cracks when everyone's already flat out.
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You've probably lived at least one of these this month:
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The after-hours call that hit voicemail
It rang after you closed. No one picked up. By morning they'd called a competitor who did.
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The enquiry that sat until the lead went cold
A good lead came in mid-rush. By the time someone replied, they'd already booked elsewhere.
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The no-show that left a paid slot empty
No reminder went out. The chair sat empty for an hour you can't bill twice.
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The hours swallowed by admin
Quoting, chasing, data entry, follow-up. The real work that only gets done late, after everything else.
We find what the gaps cost you, then we close them. Advice, automation, custom tools, managed growth: whatever it takes. What you buy is the outcome. More booked work, fewer no-shows, hours back.
Recover, Capture, Grow.
Three plain outcomes, run as a managed service. Most clients run Capture with Recover working alongside it, and scale into Grow as the results land.
Find money you are already losing
Real cash, already yoursReactivation · missed-call capture · reviews and referrals
We wake up dormant customers who would happily buy again, catch the calls you miss, and turn quiet customers into reviews and referrals. Quick, low cost, and undeniable.
- Reactivate dormant leads and customers
- Catch and return every missed call
- Turn happy customers into reviews
- Referral prompts that compound
Never miss the next opportunity
An AI front desk agent across voice, chat and messaging
An AI front desk that answers every call, chat, and message the moment it arrives, around the clock. It qualifies, books, and follows up, so a busy moment never costs you the job.
- Answer every call, chat and message, 24/7
- Qualify and book automatically
- Instant follow-up on every enquiry
- Warm hand-off to your team
Scale what is working
More of the right enquiries, plus the custom builds your business is ready for
Once you are recovering and capturing, Grow turns up the volume. We bring in more of the right enquiries and keep them warm, then build the custom tools and integrations that remove your specific bottlenecks. Reviewed with you every quarter, so spend always follows what is working.
- More of the right enquiries, on the channels your customers use
- Ongoing nurture and follow-up that compounds
- Custom tools and integrations, when you are ready
- Quarterly business review
One dashboard, the whole story: leads in, work booked, revenue recovered, hours handed back. You watch it climb. We run it, tune it, and own the outcome.
There is money already on the table.
Three kinds of cost hide in an established business: what you are losing, what you are missing, and what you never get time to build. The benchmarks below put numbers on each.
of inbound calls go unanswered at small businesses.
of callers who hit voicemail never call back.
sit dormant in old leads and past customers, and in the reviews and referrals you never asked for.
more likely to qualify a lead when you reply within 5 minutes instead of 30. Most businesses take hours.
is the average time to follow up on a new enquiry, while 78 percent of buyers choose the first responder.
Run on AI, without managing the technology.
A world where every established business runs on AI that quietly captures every opportunity, recovers what it is losing, and grows its revenue, without the owner ever managing the technology. MICOTHA is the partner that makes it real, building it, running it, and staying.
As your AI Specialists and Automation Experts, MICOTHA diagnoses the real business problem, designs the outcome, builds or assembles the solution, runs it for you, and stays until it sticks. We prove value fast and expand as we earn trust.
Outcome-first
We measure success the way you do. More leads captured, lost revenue recovered, hours back in your week. Not reports you cannot act on.
We run it for you
You get the result on a dashboard. We handle the building, the channels, and the day-to-day, so nothing lands back on your plate.
We stay through adoption
We prove value fast, then stay and optimise until the team relies on it without thinking. We expand only as we earn the trust.
Transparent by default
Our fee is agreed up front and reviewed with you, never changed quietly. The running costs we pass through follow our suppliers' pricing, which can move over time; you see every line itemised, and your spend cap keeps it in your control.
Discover, design, build or assemble, deploy, and stay.
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Discover
Book a call or pick an AI employee. We arrive already understanding your business, your market and what the gaps are costing you, so the first conversation is sharp and specific. No cost to find out if we can help.
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Design
We pinpoint the real problem and the outcome it is worth, then come back with a clear plan and price in days, not weeks. Nothing gets built until you say go.
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Build or assemble
We assemble proven building blocks where they fit and build custom where it pays. Quick wins go live fast. Bigger projects are staged so you see progress, not silence.
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Deploy
We go live the way that suits you. Where the solution touches your team, we train them until it is second nature. Where it should simply run, it runs quietly in the background. You choose how involved to be: hands on, or results only.
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Stay
We do not hand over and disappear. We run it, watch the numbers, and keep tuning so it pays you more. And when we find the next place value is hiding, we propose it: scoped and priced on its own, always your call.
Built to back your people, not replace them. The AI takes the repetitive work; your team gets the hours back for the work only people can do.
The same suite, in your language.
Every industry has its own pressures: the bottlenecks, the systems you pay for that underdeliver, and good people stuck on routine work. Pick yours and see how we fix it, in your language.
More industries coming soon.
Home, Property and Fitment
High-ticket installers and fitment businesses drowning in enquiries and slow to follow up. One recovered job a week pays for the work.
Private Health, Aesthetics and Wellness
Independently owned clinics and practices with high treatment values, losing enquiries and no-shows daily. A single patient is worth thousands.
Professional Services
Number-driven firms that pay for leads and lose them to slow follow-up. A faster first response wins the work.
Education and Training
Enrolment-driven institutions losing applicants to slow responses and missed follow-up. Speed to reply fills the intake.
Auto Body, Repair and Detailing
Workshops, fitment centres and detailers lose jobs to calls that ring out while every bay is busy. The first quote back usually wins the work.
Your industry
Not listed here? The blueprint still fits. Tell us the problem and the outcome you want.
Book a callWhat it's quietly costing you now.
Enter only the numbers you already know. We fill in the rest with conservative benchmark defaults you can adjust. It puts you in the right ballpark. It is not a promise.
Costs less than the person it backs
Your AI Receptionist runs around $950/mo ($11,400 a year)around R9,000/mo (R108,000 a year), well under a full-time receptionist (about $36,590 a year in the USabout R144,000 a year in South Africa), and it works around the clock, never takes leave, and never calls in sick.
Recovers what you are losing today
Industry studies put missed calls at well over half of all calls to a small business, and most of those callers never call back. Answering within five minutes makes you roughly 21 times more likely to qualify a lead than waiting half an hour, and a one star lift in your rating is linked to a 5 to 9 percent revenue increase. Run the calculators below with your own numbers to see what that means for you.
Figures in USD.Figures in ZAR. These are conservative industry ranges, not guarantees. Your exact numbers are worked out from your own figures in your proposal.
Simple, premium, no bill shock.
Whatever you choose, we solve the problem and run it for you, so you can get back to your business while the results come in.
Hire one AI employee, or a full team. You see our fee and your running costs up front, with a spend cap you control.
Packages
Recover
The found-money starter.
- Reactivates your dormant leads and past customers
- Catches and returns every missed call
- Turns happy customers into reviews and referrals
Capture
Your complete AI front office.
- AI Receptionist $950R9,000/mo
- AI Website Assistant $600R4,500/mo
- Recover $500R4,500/mo
- AI Reputation Manager $350R3,000/mo
- AI Smart Website
$300R1,500/moFREE
Save $700R10,500/mo
Only in the bundle
- One connected brain: every service you run shares data and gets smarter together
- The Monthly Growth Move: what is working, and the one next step to grow
- Priority support
- Your results on one dashboard
Grow
Custom, built around you.
- Everything in Capture
- More of the right enquiries, on the channels your customers use
- Custom tools and integrations, when you are ready
Prefer to start with one thing? Individual services, à la carte.
Get found and get chosen, 24/7.
from $300R1,500 /mo No setup feeNo setup fee- Optimised to be found in Google, ChatGPT and Perplexity
- A premium site built for your business, not a template
- Hosted, updated and managed for you, every month
More 5-star reviews, less worry.
$350R3,000 /mo + one-time setup+ one-time setup- Asks happy customers for reviews at the right moment
- Responds to every review, on brand
- Keeps your rating climbing, hands free
Your 24/7 AI sales assistant, not a chatbot.
$600R4,500 /mo + one-time setup+ one-time setup- Talks and types with every visitor, day or night
- Books the meeting before they bounce
- Hands hot leads straight to your team
Never miss a call, day or night.
$950R9,000 /mo + one-time setup+ one-time setup- Every call answered 24/7 and turned into a booking
- Handles several calls at once, so no one waits on hold
- Passes urgent calls straight to a human
Setup is a one-time fee, tailored to your business and confirmed in your proposal.
Transparent, itemised usage at supplier cost, no hidden markups. Our fee is agreed up front and reviewed with you. Spend caps keep you in control. Indicative pricing; final scope is set in your proposal.
Tell us what is holding the business back.
Bring the specifics: the pain points, the bottlenecks, the frustrations, the things you have stopped noticing because they happen every week.
One call. A clear picture of what your business is losing, and a plan to get it back.
- A short call. We arrive already understanding your business.
- A clear recommendation across Recover, Capture and Grow, matched to where you are losing the most.
- If we are not the right fit, we tell you straight. No hard sell.
The questions owners actually ask.
Plain answers on ownership, data, your team, and how the money works.
Compliance posture is reviewed per engagement. Specific certifications and claims are confirmed in contracting. Nothing here is a warranty.
Stop paying for the gaps.
The missed calls, the cold leads, the hours lost to routine work. Tell us the outcome you want. We will find the solution, build it, run it, and stay.
Your industry not listed? We can still help. Tell us your problem.