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For law, accounting, financial and property firms

Win the clients you're paying for.

You pay for leads, then lose them to a slow first reply. We answer every enquiry and follow up the moment it lands, so the client who contacted three firms books with yours. You see the results on a dashboard, not the wiring.

Be the first firm to respond A single client is worth thousands

AI Specialists and Automation Experts. We advise, design, build and run it for your firm.

An example of the live view our clients get

Your new team

Meet your 24/7 AI employees.

You keep doing what you do best. Meanwhile calls ring out, website visitors leave, and good leads go cold. Your AI employees close those gaps. They work every hour of every day. They never sleep, never take leave and never call in sick, so your customers are answered at midnight, on a public holiday, and in the middle of your busiest morning. They cost a fraction of what those missed calls and cold leads are costing you today. And they are built to back your people, not to replace them: they take the repetitive work off your team, so your team spends its time where only people can add value. Start with the fast wins below. When you are ready, we go deeper and build whatever your business needs next.

Your storefront

AI Smart Website

Get found and get chosen, 24/7. A website that brings you customers while you sleep, and that people actually find when they search.

A site that markets itself, gets you found and chosen, and refreshes itself.

Hosting, updates and management included every month

  • Built from your business, in the premium brand it deserves
  • Built to be found in Google and in the AI assistants people now ask, like ChatGPT and Perplexity (SEO, AEO and GEO)
  • Hosted, updated and managed for you, every month
Not a template. A brand grade site engineered to be found and to convert, managed for you.
VOICE + CHAT
Your 24/7 voice and chat sales assistant

AI Website Assistant

Never lose a website visitor again. It speaks with them in a real, human sounding voice, or types if they prefer, and books the meeting before they leave.

A real voice on your website, not a text box: it talks, it books, and it hands hot leads to a person.

  • Speaks and types with every visitor, in a natural human voice, with full context on your business
  • Answers instantly, 24/7, and books the appointment before they bounce
  • Notices a hot lead and hands it straight to your team
Anchored against a salesperson and the leads you are losing, not a scripted chatbot.
VOICE
Your voice front desk that never misses

AI Receptionist

Never miss a call again. Every call gets answered day or night and turned into a booking, so the customers you were missing become revenue.

Answers every call and hands back the intelligence: who called, and what they wanted.

  • Answers every call in a real, human sounding voice, day or night
  • Handles several calls at once, so no one waits on hold
  • Passes the urgent calls straight to a human
Trained on your business, guardrailed, and it hands the calls that matter to your people.
Your revenue finder

AI Reactivation Manager

The customers you already won are the cheapest source of new work you have. Your AI Reactivation Manager goes back through the customers who went quiet and the quotes that were never answered, restarts the conversation, and brings the ones who are ready back to you.

An up-front found-money audit, then it keeps bringing the quiet ones back.

  • Works through your past customers and the enquiries that went quiet
  • Follows up the quotes that were never answered, and rebooks the no-shows
  • Hands everyone who responds straight to your team
You already paid to win these customers once. It is usually the fastest money in the business.
Your reputation guardian

AI Reputation Manager

More 5-star reviews, less worry. More happy customers leave reviews, every review gets a reply, and your rating keeps climbing, hands free.

Turns your happy customers into 5-star reviews, and reviews into new business.

  • Asks happy customers for reviews at the right moment
  • Responds to every review on brand
  • Keeps you visible and trusted where buyers look first
On brand, human approved responses. Your reputation, handled.
Coming soon
Your prospector

AI Lead Generator

Finds and reaches the right businesses for you, so your pipeline never runs dry.

  • Builds a targeted list of your ideal customers, by industry and area
  • Reaches the decision maker with a personalised first touch
  • Hands warm, interested leads straight to your pipeline
The right prospects, found and warmed for you every week. Reviewed and approved before anything is sent.
Coming soon
Your marketing director

AI Marketer

Runs your content, ads and presence so the right customers keep finding you.

  • Plans and publishes on the channels your customers use
  • Runs and tunes your ads to the right audience
  • Keeps you visible and found across search and AI
A marketing team that never stops, tuned to what actually brings you customers.

Your AI employees take the repetitive work. Your people take the work that needs judgement, relationships and craft. That is where a business actually grows.

Each one has a single job, and no two overlap. Your AI Smart Website makes you easy to find and easy to choose. Your AI Website Assistant turns the visitors it brings into booked conversations. Your AI Receptionist makes sure the phone is never the reason you lose one. Your AI Reactivation Manager goes back for the customers you already won. Your AI Reputation Manager turns the ones you delight into your next enquiry.

Why ours is premium

Why a MICOTHA AI employee is not a cheap bot.

A real, human sounding voice, trained deeply on your business, your services and your brand.

It closes the loop: captures, qualifies, books, confirms, follows up, and logs it all.

Guardrailed and safe, with the calls that matter handed straight to a person.

Fully managed. We build it, run it, and stay through adoption, so you never touch the technology.

Transparent pricing. You see every running cost at supplier price, with a Spend Cap you control. No hidden markup.

Your results on one dashboard: calls answered, leads captured, bookings made, revenue recovered.

The secret sauce

The MICOTHA Difference.

An insight before you pay: we study your business and show you a specific way to grow it.

One connected team, not scattered tools: every service works from one shared profile of your business, so they never contradict each other and hand work between them.

It gets better the longer it runs, because we tune it every month against your results.

A monthly growth move: we show you what's working and the one next step to grow.

We run all of it for you, and you see a win in the first weeks.

The real problem

You are not losing clients on expertise. You are losing them in the gaps.

It is rarely the advice. It is the enquiries, callbacks, and follow-ups that slip while you are in a meeting, in court, or buried in billable work.

  • The enquiry that came in during a meeting

    You were with a client. The call went to voicemail. They instructed the firm that answered.

  • The paid lead that went cold

    You paid for that lead. By the time someone called back, they had already signed with whoever replied first.

  • The past clients you never followed up

    Clients who would happily return for related work, sitting in your records, never contacted again.

  • The satisfied clients who never left a review

    They were delighted with the outcome. You never asked. The firm with more reviews wins the next search.

What we run for your firm

Recover, Capture, Grow.

The same managed service, worded for a firm. Most firms run Capture with Recover working alongside it, and scale into Grow as the clients land.

Recover

Find money you are already losing

Real cash, already yours

Reactivation · cold-quote follow-up · no-show rebooking

The customers you already won are the cheapest work you can win again. We go back through the customers who went quiet and the quotes that were never answered, restart the conversation, and hand the ones who are ready to your team.

  • Begins with an up-front audit of the revenue sitting in the customers you already own
  • Works through your past customers and the enquiries that went quiet
  • Follows up the quotes that were never answered, and rebooks the no-shows
  • Hands everyone who responds straight to your team
Most chosen
Capture

Never miss the next opportunity

Your AI Receptionist, AI Website Assistant, AI Reactivation Manager and AI Reputation Manager, with your AI Smart Website included free

Your complete AI front office. The phone is answered in a real voice around the clock, every website visitor is spoken to, the customers who went quiet are brought back, and your happy customers become your next enquiry.

Grow

Scale what is working

More of the right enquiries, plus the custom systems your business is ready for

Once the front office is handled, Grow turns up the volume and builds what is missing. We bring in more of the right enquiries, then design and build the custom AI systems and tools that remove your specific bottlenecks. Reviewed with you every quarter, so spend always follows what is working.

  • Everything you already run with us, working together
  • More of the right enquiries, on the channels your customers use
  • Custom AI systems, tools and integrations, built for your business
  • Reviewed with you every quarter

One clean dashboard shows enquiries, consultations booked, matters opened, and reviews earned. We run it and stay through adoption.

ROI calculators

What it's quietly costing you now.

Enter only the numbers you already know. We fill in the rest with conservative benchmark defaults you can adjust. It puts you in the right ballpark. It is not a promise.

Covers the hours nobody is there

Covering every call, twenty-four hours a day, seven days a week, takes more than four full-time people. Nobody staffs that, which is why the calls ring out after hours, on weekends, and whenever two come in at once. Your AI Receptionist covers exactly those hours, and hands the calls that matter to your team.

Recovers what you are losing today

Answering within five minutes makes you roughly 21 times more likely to qualify a lead than waiting half an hour, and a one star lift in your rating is linked to a 5 to 9 percent revenue increase. Run the calculators below with your own numbers to see what that means for you.

Monthly value of missed calls $78,120
What we recover for you $27,342
Entry service fee · from − $500− R4,500
Net monthly benefit $26,842

Figures in USD.Figures in ZAR. Based on standard weekly working days and conservative benchmarks you can adjust to your own numbers. Indicative, not a promise. Your exact numbers are worked out from your own figures in your proposal.

Pricing

Simple, premium, no bill shock.

Whatever you choose, we solve the problem and run it for you, so you can get back to your business while the results come in.

Hire one AI employee, or a full team. You see our fee and your running costs up front, with a Spend Cap you control.

Packages

Recover

The found-money starter.

from $500R4,500 / month · USDZAR
+ one-time setup+ one-time setup
  • Begins with an up-front audit of the revenue sitting in the customers you already own
  • Works through your past customers and the enquiries that went quiet
  • Follows up the quotes that were never answered, and rebooks the no-shows
  • Hands everyone who responds straight to your team
Includes enough usage for typical monthly use, sized to your call volume. We alert you long before you reach it, and you can top up any time. Nothing is ever charged without your approval.
Most chosen

Capture

Your complete AI front office.

from $2,000R12,000 / month · USDZAR
+ one-time setup+ one-time setup
  • AI Receptionist $950R9,000/mo
  • AI Website Assistant $600R4,500/mo
  • AI Reactivation Manager $500R4,500/mo
  • AI Reputation Manager $350R3,000/mo
  • AI Smart Website FREE $300R1,500/mo
$2,700R22,500/mo $2,000R12,000/mo

Save $700R10,500/mo

Only in the bundle

  • One shared profile of your business: every service answers with the same facts, the same prices and the same voice, and hands work to the next one
  • The Monthly Growth Move: what is working, and the one next step to grow
  • Priority support
  • Your whole front office on one dashboard
Includes enough usage for typical monthly use, sized to your call volume. We alert you long before you reach it, and you can top up any time. Nothing is ever charged without your approval.

Grow

Custom, built around you.

from $5,000R25,000 / month · USDZAR
Setup and scope agreed in discovery
  • Everything you already run with us, working together
  • More of the right enquiries, on the channels your customers use
  • Custom AI systems, tools and integrations, built for your business
  • Reviewed with you every quarter
Usage is sized and agreed with you up front, as part of your build. Nothing is ever charged without your approval.

Something else?

If what you need is not on this page, that is usually the most valuable kind of work. Tell us the problem and the outcome you want, and we will scope it.

Prefer to start with one thing? Individual services, à la carte.

AI Smart Website

Get found and get chosen, 24/7.

from $300R1,500 /mo No setup feeNo setup fee

Hosting, updates and management included every month

  • Built to be found in Google and in AI assistants like ChatGPT (SEO, AEO and GEO)
  • A premium site built for your business, not a template
  • Hosted, updated and managed for you, every month
AI Reputation Manager

More 5-star reviews, less worry.

$350R3,000 /mo + one-time setup+ one-time setup
  • Asks happy customers for reviews at the right moment
  • Responds to every review, on brand
  • Keeps your rating climbing, hands free
VOICE + CHAT AI Website Assistant

Your 24/7 voice and chat sales assistant.

$600R4,500 /mo + one-time setup+ one-time setup
  • Speaks and types with every visitor, day or night
  • Books the meeting before they bounce
  • Hands hot leads straight to your team
VOICE AI Receptionist

Never miss a call, day or night.

$950R9,000 /mo + one-time setup+ one-time setup
  • Answers every call in a real, human sounding voice, 24/7
  • Handles several calls at once, so no one waits on hold
  • Passes urgent calls straight to a human

Setup is a one-time fee, tailored to your business and confirmed in your proposal.

Transparent, itemised usage at supplier cost, no hidden markups. Our fee is agreed up front and reviewed with you. Spend Caps keep you in control. Indicative pricing; final scope is set in your proposal.

Sign up

Start your firm on Capture.

We already know you run a professional firm, so we only ask what we need. Tell us the basics and we will take it from there.

  • Pre-set to your firm, so it takes under a minute.
  • We only take your details here. No proposal until we have talked.
  • A reply within one business day, from a real person.

If your industry is not here, we can still help. Tell us the problem and the outcome you want.

Every answer here shapes your solution. The more we know, the sharper and faster our recommendation.

Step 1 of 2 · About the business

About you
Where to find you
Add at least one profile, or tick the box.
What you do
The three questions that shape your solution
The numbers

Step 2 is just choosing a slot. The call is 15 to 30 minutes, video or phone.

Trust and compliance

The questions owners actually ask.

Plain answers on ownership, data, your team, and how the money works.

POPIA-aware GDPR-aware No lock-in Your data is yours

Compliance posture is reviewed per engagement. Specific certifications and claims are confirmed in contracting. Nothing here is a warranty.

We run it. You see the results on a dashboard; we handle the building, the channels, and the day-to-day. We prove value fast and stay through adoption, expanding as we uncover the next win.

Most clients start with an AI Receptionist or an AI Website Assistant, with the Recover package alongside it: your AI Reactivation Manager brings back customers you already won, while your new AI employee makes sure you never miss the next enquiry. We confirm the right starting point with you, and you scale into Capture and Grow as the results land.

A real voice. Your AI Receptionist answers the phone in a natural, human sounding voice, day or night. Your AI Website Assistant speaks with visitors on your site, or types if they prefer. Both are trained on your business, and both hand the calls that matter to a person.

They are built to back your people, not to replace them. Your AI employees take the repetitive work, every hour of every day. Your people take the work that needs judgement, relationships and craft. That is where a business actually grows.

Recover is the entry package. It puts your AI Reactivation Manager to work on the customers you already won, with an up-front audit of the revenue sitting in the list you already own. Capture is the full front office: your AI Receptionist, AI Website Assistant, AI Reactivation Manager and AI Reputation Manager, with your AI Smart Website included free.

Your results in one place, on your own dashboard. Calls answered, leads captured, bookings made, and the revenue brought back in. You also get the Monthly Growth Move: what is working, and the one next step to grow. The bundle puts your whole front office on one dashboard.

Your monthly fee includes usage sized to the call volume you tell us at the start. We alert you at 50%, 70% and 90%, with how many days are left at your current rate and a suggested top-up. You can top up any time from your dashboard, and it takes effect immediately. If you choose not to, your AI employees pause when you reach your Spend Cap, and resume the moment you top up. Nothing is ever charged to you without your approval, and we never mark up usage.

Transparent and itemised. You see setup, a monthly managed fee, and a bundled usage allowance up front. Your AI, telephony, and ad costs are shown line by line, with no hidden markups. Our fee is agreed openly and reviewed with you; we earn by managing the outcome, not by marking up your tools.

You own your data: the content, customer records, conversations and leads that flow through the services we run for you. You can export it at any time, and it stays yours if you leave. The systems and automations that deliver those services stay ours, and your subscription gives you the right to use them for as long as you are with us. That is what makes this a service rather than a build. We keep improving it, and you never carry the cost or the risk of owning it.

Recover can show movement within the first few weeks because it works with leads and customers you already have. Meaningful results in real workflows typically land inside the first 90 days. Benchmarked ranges, not guarantees.

We design for data minimisation, clear consent, and your right to deletion from the start, and we keep processing within agreed boundaries. We align to your existing policies and data agreements where you have them.
Get started

Stop losing clients in the gaps.

The missed enquiries, the leads that went cold, the clients you never followed up. Tell us the outcome you want. We will find the solution, build it, run it, and stay.

Your industry not listed? We can still help. Tell us your problem.